The technology
The revolutionary 3D-formable technology Stretch Paper® and Papermorphosis® was invented by the brilliant minds at Gruppo X. Licensed and commercialised as Billerud FibreForm® to offer a low-carbon alternative to plastic packaging trays. The unique material helps brands on their journey towards sustainable packaging — 100% renewable, recyclable, and biodegradable. Made of 100% virgin fibres, with high formability enabling unique shapes and up to ten times deeper embossing compared to traditional papers.
- Founded 1990s, Gruppo X, Venice, Italy
- Technology 3D-formable stretch paper
- Replaces Non-essential plastics in packaging
- FutureLab role Commercialization & applications
- Industrialisation 2009 Billerud, FibreForm®
